This may explain why Lidl has been offering circa £5 a bottle wines from all wine producing countries, for as little as £2.99-£3.50 a bottle, as a weekly "Wine of the Week" offer, for the past six months or so.
Perhaps this huge saving is only offered in its Welsh stores? Maybe someone from England or NI can confirm whether or not this offer was available in their Lidl stores?
Randa